Earn with your mind, not your time. Build products that delight and inspire people.

Hi! I’m Manu Fotedar, a product leader, passionate to innovate and develop best in class products. I bring bird's eye view of product growth and vision by combining  design thinking, technology and behavioral analytics.

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PROJECTS

Escape the “feature factory” mindset and replace it with an outcome/OKR mindset

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Product Vision
Ethereum wallet, Visa Debit Card and Defi
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Product Vision
UX Design
App Concept: Covid-19 app, for mental health recovery
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Product Vision
Loyalty & Rewards Program : MensXP Club
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Product Management
Converting Readers Into Buyers : Shopping Marketplace
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Product Execution
Beauty-Box: Checkout conversions problem
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Research & Blog

Latest

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March 25, 2022
5-10 min

Hypothesis driven product ideas validation

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September 9, 2021
5 min

Pursuit Of Happiness

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July 22, 2021
5-10 min

Visa Case : Solving Real Time Payments Fraud

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July 22, 2021
5-10 min

Zomato: Ads Platform Case Study - Restaurant Partners

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July 22, 2021
5-10 min

Changing News Reading Consumption : Personalized User Experience

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Skills gained

Talk to customers, test assumptions, and iterate through fast cycles

Product Skills
Product Vision & Strategy
Product operations
Growth Analytics
UX & Design Skills
Figma
UX Research
MVPs, Prototyping
Leadership
Scaled and shaped product and UX teams
Experienced in launching & scaling  consumer products

📚  Education

London School Of Economics (LSE)
MSc Management of Information Systems
• 2020-2021
Massachusetts Institute Of Technology (MIT), Sloan
Management Executive Program, Design Thinking & Product Innovation
2020
Visvesvaraya Technological University
Bachelor of Engineering (B.E) in Computer Science
• 2007-2011

💼  Work Experience

Indeed flex
Senior Product Manager
‍
• Jan 2022 - Current
Times Internet
Lead Product
Senior Product Manager
Product Manager
• Jul 2015 - Jul 2020
Start up Inc.
Co-Founder
• Mar 2014 - Jun 2015
Product Manager

That's me!

I lead the product lifecycle from conception through design, build, release, analysis and iteration. A self taught UX designer, working as a product lead, this along with my work experience has enabled me to connect with users and understand their needs while envisioning delightful product & consumer experience.
I am usually in a continuous loop of observing, reflecting and making products. I bring a combination of product management and behavioral analytics, led team of developers, designers, to develop B2C products for over 80 million users.
Previously, I worked as a Product Lead at Times Internet with an cross functional team building products for massive internet audience in India.

Educational & Professional Qualifications ​
Recommendations

Word on the street

Manu has been one of the best product managers I’ve ever worked with.

He is highly focussed, clear sighted in his approach towards the end goal, and most of all a great communicator for his ideas. His knowledge of digital marketing is surprising to say the least, and his continuous efforts to expand his knowledge set above and beyond his requirements is an attribute a few possess.

It has been extremely satisfying working with him as he’s a great leader with extreme ownership, excellent work ethic, highly data driven and a great person

Avneet Singh
Engineering Manager, HackerRank

Manu is detail oriented and a complete Product Manager.

He has a keen eye on Data and drives all key decisions through analytics. He is excellent with Digital Marketing and adept at handling a product end-to-end ( from concept to implementation).

I have worked with him on key projects, his calm and composed approach towards any situation adds to the spirit of the Team.

Vinit Gholap
Project Manager, PINKVILLA
FAQ

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!