Earn with your mind, not your time. Build products that delight and inspire people.

Hi! I’m Manu Fotedar, a product leader, passionate to innovate and develop best in class products. I bring bird's eye view of product growth and vision by combining  design thinking, technology and behavioral analytics.


Escape the “feature factory” mindset and replace it with an outcome/OKR mindset

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Skills gained

Talk to customers, test assumptions, and iterate through fast cycles

Product Skills
Product Vision & Strategy
Product operations
Growth Analytics
UX & Design Skills
UX Research
MVPs, Prototyping
Scaled and shaped product and UX teams
Experienced in launching & scaling  consumer products
Product Manager

That's me!

I lead the product lifecycle from conception through design, build, release, analysis and iteration. A self taught UX designer, working as a product lead, this along with my work experience has enabled me to connect with users and understand their needs while envisioning delightful product & consumer experience.
I am usually in a continuous loop of observing, reflecting and making products. I bring a combination of product management and behavioral analytics, led team of developers, designers, to develop B2C products for over 80 million users.
Previously, I worked as a Product Lead at Times Internet with an cross functional team building products for massive internet audience in India.

Educational & Professional Qualifications ​

Word on the street

Manu has been one of the best product managers I’ve ever worked with.

He is highly focussed, clear sighted in his approach towards the end goal, and most of all a great communicator for his ideas. His knowledge of digital marketing is surprising to say the least, and his continuous efforts to expand his knowledge set above and beyond his requirements is an attribute a few possess.

It has been extremely satisfying working with him as he’s a great leader with extreme ownership, excellent work ethic, highly data driven and a great person

Avneet Singh
Engineering Manager, HackerRank

Manu is detail oriented and a complete Product Manager.

He has a keen eye on Data and drives all key decisions through analytics. He is excellent with Digital Marketing and adept at handling a product end-to-end ( from concept to implementation).

I have worked with him on key projects, his calm and composed approach towards any situation adds to the spirit of the Team.

Vinit Gholap
Project Manager, PINKVILLA

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!