Case Summary & Objective

This case study is broken down into 3 main Phases.
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Phase 1: Current Problems & Required Solutions
Phase 2: Product Initiatives : Solutions Roadmap
Phase 3: All Designs – Live Mint ( PWA version – Home Page & Article Detail)

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1. Getting Started : Business Goals & Context Summary

1.1 Business Goals

This research will help speed up the revenue, improve product goals, bring more direct to consumer traffic and help build a community of avid news readers.

1.2 Executive Strategy

Our goal is to revamp mobile sites with agile methodology in sprints with new overhaul keeping business objectives in mind.

Goals:

Higher user engagement rates on mobile site with improved metrics.
User Retention
Build DTC (direct to consumer communication)
Introduce content commerce initiatives
Increase DAU/MAU, overall APP downloads

2. Current Problems & Required Solutions

Following will show problems statements associated with HT media platforms w.r.t overall user consumption.

– Below shows the areas of improvements, categorized into Design, Product and Performance scopes.

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Following are the problems associated with user disassociation – due to speed constraints, technology barriers in low-tier cities where Internet speed is slower and mostly on 2G and 3G connections.

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2.3 Key Solutions Areas: Problem Vs. Solution Roadmap

3. Problem Statement : User Experience – Home Page Mobile

Design and UX solutions Shown below

Browsing Experience improvement via increasing

– Time Spent
– PV’s / Sessions
– Direct Users

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3.1 Problem Statement: Home Page Listings – Lack of Categorizations

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3.2 Problem Statement : Section Page: Information Loss | Non Linearity in Design

4. Problem : Lack of User Engagement

Solutions: Widgets for DTC growth & Logged in View

– Newsletter widget – one click subscription
– Login Pull – Personalisation widget for custom Browsing Experience
– Personalised Experience : Preference and history based content consumption

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